Monday, July 27, 2009
SEO: It is all in the Keywords you choose.
8:39 AM | 
Posted by
Juan Carlos |
The hardest concept to explain to our clients at ZenNexus SEO is the concept of choosing the right keywords for your internet publicity campaign. For Google Adwords or any other Pay-Per-Click vendors the keywords you choose to advertise under determine the amount and kind of traffic you get to your website.
Every keyword is in fact a market in itself; it converts into sales in a particular way, attracts a particular group of customers, they attract customers at different stages of a purchase cycle. Are you going to use a keyword that attracts people when they are only getting information for their daughter's homework or are you using one that attracts someone that is ready to buy?
Why not get them all then? Well, it isn't that easy; while you can use any keyword you want in a PPC campaign, if you are doing SEO the keywords you choose determine your content. While you may be tempted to write your content to please your clients, the truth is that you have to strike a balance with the results you want in a search engine. This is what makes content so darn complicated; it is like you are appealing to 2 different people at once.
This is why at ZenNexus SEO we aim to be included early in the website design process, rather than wait until you are recovering from a series of poor choices. This inevitable wastes some of your time trying to determine if your efforts are being effective or if you are competing against your old website. This situation becomes more of a problem when you have built a network of links that tie you down to the wrong keywords and you have been associated to them.
Do not try to fool the Search Engines!
Never use such methods as cloaking, link farms, keyword stuffing, alt text spamming or any other dubious ways. Although they may work for a short time, you not only risk getting your site penalized, but it could actually be banned from search engines altogether.
As search engines like their results to be accurate, they just do not take kindly to people trying to trick them. I have seen people vanished from the search engines because they have been using black-hat methods of SEO. It is hard to repair this situation but the price can be quite high in time and resources.
Every keyword is in fact a market in itself; it converts into sales in a particular way, attracts a particular group of customers, they attract customers at different stages of a purchase cycle. Are you going to use a keyword that attracts people when they are only getting information for their daughter's homework or are you using one that attracts someone that is ready to buy?
Why not get them all then? Well, it isn't that easy; while you can use any keyword you want in a PPC campaign, if you are doing SEO the keywords you choose determine your content. While you may be tempted to write your content to please your clients, the truth is that you have to strike a balance with the results you want in a search engine. This is what makes content so darn complicated; it is like you are appealing to 2 different people at once.
This is why at ZenNexus SEO we aim to be included early in the website design process, rather than wait until you are recovering from a series of poor choices. This inevitable wastes some of your time trying to determine if your efforts are being effective or if you are competing against your old website. This situation becomes more of a problem when you have built a network of links that tie you down to the wrong keywords and you have been associated to them.
Do not try to fool the Search Engines!
Never use such methods as cloaking, link farms, keyword stuffing, alt text spamming or any other dubious ways. Although they may work for a short time, you not only risk getting your site penalized, but it could actually be banned from search engines altogether.
As search engines like their results to be accurate, they just do not take kindly to people trying to trick them. I have seen people vanished from the search engines because they have been using black-hat methods of SEO. It is hard to repair this situation but the price can be quite high in time and resources.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment